Kingsborough Center Incubator of Global Virtual Enterprises
A remarkable new business education technology is currently
thriving at Kingsborough Community College. CUNY's seaside
campus now boasts The Universal Center for Virtual Enterprise
(UCVE), which is a technology-driven business simulation program
that allows students to conceive, create, and operate virtual
Just as a pilot or police officer goes through a simulator dozens of times before
flying or using a weapon in the line of duty, KCC students are simulating the
development of marketing strategies, preparation of financial records, and the
sale of products and services. These students are currently participating in
a global Virtual Enterprise network comprised of more than 3,000 firms in 30
countries throughout New York City and State and around the world. The College
site is composed of 15 firms housed in seven academic and career departments
and serves about 850 students a year.
The virtual firms (and competitions among them) are all run in conjunction with
real corporations that advise and act as judges, among them Citibank, Morgan
Stanley, American Airlines, and Cisco Systems. Among related events designed
to complement the UCVE are Business Plan Competitions, Business Conferences,
International Trade Fairs, and Business Case Study Competitions.
The UCVE also provides training for school districts and BOCES programs throughout
the state at conferences such as the one run by the Business Teachers Association
of New York.
The Kingsborough site has been designated by the State Department of Education
as a VE learning resource center and has received grants from several sources
like the City Board of Education, the European Union, and the Fund for the Development
of Post- secondary Education.