Broadcast Campaign
Draws on CUNY's Stellar Alums
Watch for broadcast spots featuring prominent CUNY alumni who will
speak out about the importance of a CUNY education to their lives and
those of future generations. Luminaries who have already signed on to
a public service campaign include Gen. Colin Powell, opera star
Regina Resnik, Brooklyn Union CEO Bob Catell, Judge Edwin Torres
(author of "Carlito's Way"), and top chefs Patrick Clark of Tavern on
the Green and Michael Romano of Union Square Cafe.
Drawing upon the success of last spring's Alumni Press Event held at
Lincoln Center, where numerous alumni gathered to speak out for CUNY,
the Office of University Relations has fashioned a campaign of 30- to
60-second public service announcements built around a small number of
alumni participants. The theme is "CUNY: The Best Investment In New
York's Future." The broadcast spots will draw upon older and younger
alumni and are being produced by CUNY-TV.