Understanding New Realities of Advertising Business Focus of Nov. 10 Hoag Levins Seminar at City Tech

Brooklyn, NY — November 3, 2005 — The Department of Advertising Design & Graphic Arts (ADGA) at New York City College of Technology (City Tech) will host an ADGA Seminar Series presentation, “Understanding the New Realities of the Advertising Business: A Beginner’s Guide to a Wildly Changing Industry,” by AdAge.com Executive Producer Hoag Levins on Thursday, November 10, 2005, from 11:30 a.m. to 1 p.m., in the Ahrens Amphitheater, Namm Hall 206, 300 Jay Street (at Tillary), Downtown Brooklyn.

The changes now occurring in the structure of American media and advertising are of profound significance for any student planning to seek work in either field after graduation. Both communications fields are not just evolving; they are being reassembled in ways that dramatically alter the basic realities of how advertising has been created, sold and distributed for more than a century.

The Levins seminar will provide an overview of the new landscape and a discussion of the creative skill sets necessary not only to thrive in the new age of consumer-controlled advertising and mass communications but merely to find a job.

For additional information, contact Professor Don Carli at dcarli@citytech.cuny.edu.

New York City College of Technology (City Tech) of The City University of New York is a recognized national model for urban technological education and a pioneer in integrating technology into the teaching/learning experience. The largest public college of technology in New York State, City Tech enrolls more than 12,000 students in 56 baccalaureate, associate and specialized certificate programs in the technologies of art and design, business, computer systems, engineering, entertainment, health care, hospitality, human services, the law-related professions, occupational and technology teacher education, and the liberal arts and sciences. Another 14,300 students enroll annually in adult education and workforce development programs, many of which lead to licensure and certification. Located at 300 Jay Street in Downtown Brooklyn, City Tech is at the MetroTech Center academic and commercial complex and is convenient to all public transportation.