New Bachelor of Business Administration Degree Unites Liberal Arts Study with Outstanding Business Curriculum

Brooklyn, NY — Savvy students seeking to build a career have a new option at Brooklyn College—the bachelor of business administration (B.B.A.) degree.

The new program makes a strong connection between the liberal arts and the study of business, equipping young people with skills in the art and science of planning, organizing, and leading organizations in both the private and public sectors.

“This program is an ideal fit for Brooklyn College,” says President Christoph M. Kimmich. “As a leading liberal arts institution with a renowned core curriculum, it has demonstrated strengths that will give prospective managers and entrepreneurs a solid grounding both in the modern global business environment and in the fundamentals of a rigorous general education.”

The new B.B.A. program, which received approval from the Board of Regents of the New York State Department of Education on November 3, is offered through the Department of Economics. It complements the bachelor of science degree in business, management, and finance currently available, and offers concentrations in international business, management, and marketing. Brooklyn College students may immediately apply to declare the bachelors in business administration as their major.

The B.B.A. program—which includes 56 to 61 credits in business, language, writing, speech, media, and ethics—will provide the background and skills necessary to perform well in today’s swiftly changing and highly competitive world market. Students in the program will have access to alumni in the business and financial worlds, where they can find mentors, serve as interns, and build networks.

“There is a growing national need in the business world for employees and entry-level managers who communicate well, think creatively, know how to deal with people, and have advanced technical skills,” says Robert I. Bell, professor and chairperson of the Department of Economics. “To be successful in business today, you need a well-rounded liberal arts education, one that provides a worldview and strengthens your role as a manager or executive. The program at Brooklyn College does just that.”

Business students work closely with the Brooklyn College Magner Center for Career Development and Internships to develop their professional lives most effectively. The center was established by Marjorie Magner, a graduate of the College who has been named one of Fortune Magazine’s most powerful women in American business in each of the last four years. Magner, most recently chairman and chief executive officer of Citibank’s Global Consumer Group, is chairman of the Brooklyn College Foundation board of trustees.

Among Brooklyn College’s many successful graduates in the business world are Stephen Riggio, chief executive officer of Barnes and Noble, Inc.; Michael Lynne, co-founder of NewLine Cinema; Leonard Tow, CEO of Citizen’s Communication Co.; Bruce Chizen, president and CEO of Adobe Systems, Inc.; and Ellen Levine, executive vice-president of Trident Media Group LLC.