The faculty in the Department of Marketing of Baruch College’s Zicklin School of Business has distinguished itself for scholarship. Marketing departments of business schools use the number of publications by their faculty in the top six marketing journals as a measure of quality. Baruch’s faculty placed in the top 12 percent out of 380 schools worldwide with scholarship published in the six leading marketing journals between 2000 and 2005.
Baruch was ahead of Boston University, Rutgers University, and Case Western Reserve University and tied with Cornell University, the London Business School, and the University of Iowa. These rankings are internal to the profession and followed closely by academics and departments. The analysis looked at publications between 2000 and 2005 in the Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of the American Marketing Society, and Journal of Retailing by various colleges.
“We are pleased with the progress of the department in promoting scholarship, and with the addition of new faculty over the past two years, we expect our 2006 publications will lead to higher rankings in the future,” said Baruch College President Kathleen Waldron.
Baruch Professor of Marketing Lauren Block and Associate Professor of Marketing David Luna are high on the individual scholarship list. Professor Block’s research focuses on helping organizations strategize and effectively shape their communications in varied media, such as traditional advertising and the Internet. Professor Luna’s work centers on language in marketing communications; advertising to bilingual consumers; consumer information processing; and culture and marketing.
Communications and Marketing