Baruch College is the winner of the American Advertising Federation’s 2007 District Two Diversity Achievements Award for an Educator. The annual awards honor individuals, companies, and institutions for their multicultural marketing efforts in the advertising industry.
“The Mosaic and Diversity Achievement Awards recognize progressive individuals, corporations, and institutions that exemplify forward thinking in the enrichment of diversity in advertising,” said Wally Snyder, AAF president and CEO. “This year’s honorees have embraced advanced marketing techniques and business practices and developed diversity initiatives that not only help improve the bottom line, but also secure a relevant role in a corporate environment of inherent change.”
The awards will be presented at a luncheon on September 26, 2007, at the New York Athletic Club as part of Advertising Week New York.
Baruch and its students are hardly strangers to AAF accolades. In April, the Baruch College team that competed in the American Advertising Federation’s annual National Student Advertising Competition (NSAC) placed ahead of 11 other colleges to win its regional district, a first for the College, advancing to compete nationally at the AAF National Conference in June, held this year in Louisville, Kentucky. Dubbed CHAOS! Advertising, and made up of 14 Baruch marketing students, the team faced direct competition from colleges and universities such as FIT, Pace, and Hofstra. Although the Baruch team did not win at the national conference, they received positive reviews from judges, AAF administrators and competitors. The judges were especially impressed with the level of marketing integration the CHAOS! campaign offered in its bid to make Coca-Cola Classic more relevant to the 13- to 24-year-old multicultural generation by positioning Coke as young and refreshing.
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America.
Communications & Marketing