Baruch junior Edward Drakhlis’ passion for creative marketing has lead him to use friends as sounding boards for advertising strategies, but this summer the marketing major will get a chance to experience the professional side of the process through the American Advertising Federation’s (AAF) 2008 Stickell Internship Program. Selected as the most outstanding member of the City University of New York’s student chapter of the AAF, Drakhlis is among the top 15 AAF students in the U.S. to receive an internship.
Established in 1989 in honor of Vance L. Stickell (1925 -1987), former Executive Vice President of Marketing for the Los Angeles Times, the program places exceptional students in 10-week internships at U.S. media organizations, and provides $5,500 in scholarship money to each recipient.
Drakhlis will be interning in the New York office of San Francisco-based Grow Marketing, an unconventional marketing firm whose clients include Intuit, Banana Republic, and Jamba Juice, among others. The position will help develop and apply his art direction and design talents.
The Ukraine-born and Brooklyn-raised full-time student is currently the advertising director for The Ticker as well as the vice president of the College’s AAF campus chapter. His packed schedule, which also includes part-time marketing and promotions jobs, meant he was only able to audit the College’s Marketing 5151 class, in which a team of students compete in the AAF’s annual National Student Advertising Competition (NSAC) to create an ad campaign for a corporate sponsor. Last year, the Baruch team placed first in District 2 and eleventh in the nationals.
“Ed has made outstanding creative contributions as a volunteer at the last three sessions of our AAF competition,” says Zicklin School Marketing Professor Bill Heath, who was responsible for nominating Drakhlis as an internship candidate and also serves as faculty mentor to the NSAC teams. “This recognition is truly great news for Ed as well as for Baruch.”
“My experience with the NSAC competition is the closest I have come to understanding what its really like to work in advertising because it simulates the creative process of an ad agency,” Drakhlis explains.
Baruch’s experiential learning curriculum, like the Marketing 5151 class, has helped pave the way for students’ recent history of competitive success: individuals and teams of undergraduate and graduate students have won or made it to the final rounds of eight such competitions during the last year.
While the tangible benefits, like winning scholarship money or a coveted spot in a nationally renowned internship program, are obvious, the intangible benefits are more subtle, but far greater. The confidence gained from competing against skilled rivals becomes a permanent asset, while the development of leadership, teamwork, and communication skills prepares students for future professional challenges.
Communications & Marketing