Schutzman Center For Entrepreneurship At Queens College Opens May 2 — Symposium on Trends and Opporetunities for Entrepreneurs, Ribbon-Cutting and Ceremony to Honor Don Chang of Forever 21 Fashion Stores Are Among Kick-Off Events —

Aspiring student entrepreneurs who dream of starting their own companies will have the opportunity to discover what it takes when Queens College inaugurates its Schutzman Center for Entrepreneurship today. Named for former Pepsico senior vice president and venture capitalist Leonard Schutzman, a QC alum and the driving force behind this project, the center will provide students with the tools and skills critical to building profitable new businesses in an increasingly challenging and competitive market. Students will learn to develop market feasibility studies, business plans and product prototypes; participate in joint ventures and think tanks; and collaborate with successful working entrepreneurs.

“Almost everyone wants to own a business — from college students to those over age 65 to recent immigrants — and that’s why this center is so important,” says James Muyskens, president of Queens College. “Our students will learn firsthand that there is nothing more powerful than an idea whose time has come. And because they will be mentored by the leaders of some of the nation’s finest companies, we expect that the best business ideas of the next 10 to 20 years will be coming from Queens College.”

The following events will be held in conjunction with the launch:

8:00—10:00 am: Queens College Business Forum, Student Union, 4th floor

Joshua L. Muss, president of Muss Development Company, will discuss the changes, risks and rewards of development in Queens and the challenge of building and preserving middle-income housing. A Queens-based family business, Muss Development Company has constructed over 15 million square feet of residential and commercial properties throughout New York City. U.S. Congressman Joseph Crowley will also bring greetings, and a deserving business student will receive the QC Business Forum scholarship.

10:00—11:00 am: Symposium on Emerging Trends and Opportunities for Entrepreneurs,Agora Lounge, Student Union, main floor

Panel of successful entrepreneurs will provide insight on such topics as the impact of demographic changes on business development, the “going green” movement, new Internet trends such as social networking, and the latest innovations in the food industry.

The lineup of panelists will include:
Paul Bendheim, Chairman and CEO of BrainSavers, LLC
Andrew A. Beveridge, Professor of Sociology at Queens College
John Bronson, CEO of Madison Road Entertainment
Lara Jackle, CEO of Lightfull Foods
John F. Lusk, Vice President, Marketing at
Matthew M. McKenna, President and CEO of Keep America Beautiful, Inc.
Paul Saxton, Chairman and CEO of Enercon, Inc.
Daniel Schrager, Founder of Mountain Valley Recycling and Next Life Products
Leonard Schutzman, Executive Professor of Business Administration at the University of Rochester’s William E. Simon Graduate School of Business

11:00am—11:30am: Symposium Panelists Available for Media Questions
Media Note:
Because the symposium is being videotaped, we request that you hold your questions until after all the presentations have been completed. Bios are available on all symposium speakers.

11:40am: Ribbon-cutting and Photo Op, in front of Entrepreneurship Center at Queens College, See Bldg. “J” on QC map:

Participants will include Queens Borough President Helen Marshall, City Council Member John Liu, QC President James Muyskens, QC Provost Evangelos Gizis, QC Vice President of Institutional Advancement Sue Henderson, Dean of Social Sciences Elizabeth Hendrey, CEO and Founder of Forever 21 Don Chang, and Len Schutzman.
Media Note: Electronic versions of photos of Len Schutzman and Don Chang are available upon

12:00—1:00 pm: Formal Dedication of Schutzman Center for Entrepreneurship at Queens College, LeFrak Concert Hall, Choral Room

President James Muyskens will present the college’s Distinguished Entrepreneurship Award to Don Won Chang. In 1984, Chang opened Fashion 21 in Los Angeles. He grew that single shop into Forever 21, a 460-store chain that sells trendy, affordable fashions to young women in 42 states and 10 countries. With $1.3 billion in sales in 2007 and over 20,000 employees, Forever 21 is recognized as the largest company founded by an immigrant in North America and is included in the ranks of the top 500 privately held companies in the U.S. Among those dignitaries who will speak at the dedication are Helen Marshall, John Liu, Len Schutzman, John Bronson and financial entrepreneur Robert Fisher. Andrea Shapiro Davis will bring greetings on behalf of Mayor Bloomberg.

1:00—2:00 pm: Reception, LeFrak Concert Hall, Atrium

For more about Queens College visit

Contact: Phyllis Cohen Stevens
Deputy Director of News Services

Maria Matteo
News Assistant