Baruch College students have once again captured two top Collegiate ECHO Awards, presented by The Direct Marketing Education Foundation (DMEF). Two teams of graduate students from the College’s Zicklin School of Business won Silver and Bronze in the annual competition. The awards, which will be presented on Tuesday, October 20, 2009, mine the talent pool of college students entering the booming field of direct/interactive marketing. This year’s challenge was to create a $300,000 integrated multichannel campaign targeting the parents of school-aged children in grades 3-6, using web and viral marketing, blogs, social networks and other media.
Since the program’s inception in 1986, Baruch has won more Collegiate ECHO awards than any other school. In the eight years that the College has competed, including 2009, Baruch students have won 5 gold, 5 silver and 4 bronze trophies in addition to honorable mentions.