Baruch College Partners with New York American Marketing Association to Host the 2016 Brand Activation Summit

baruch college brand activation summit

NEW YORK, NY March 22, 2016 –  The Department of Marketing and International Business at the Zicklin School of Business at Baruch College, in partnership with the New York American Marketing Association and market resource firm GreenBook, invites you to an all-day conference to discuss Strategic Digital Marketing and Brand Activation on Friday, April 8.

Experts will speak on key factors to help you adapt to a rapidly evolving digital landscape, strengthen your brand, and better engage and influence your audience.

You’ll hear from some of the world’s most effective marketers including such companies as Samsung, OgilvyRED, Monster Worldwide, and CA Technologies, along with industry trailblazers from Deloitte Digital and Siegel + Gale, and the world-class marketing faculty at Baruch College. You’ll also have the chance to connect, mingle, and share best practices with fellow digital marketers.

For a full list of speakers and to register for this program click here. Members of the media may request a press pass. Baruch College faculty and students may e-mail Ana Valenzuela for a complimentary code.


WHAT:              Brand Activation Summit

WHEN:              Friday, April 8, 2016

8: 00. – Registration and Continental Breakfast

8:45 a.m. – Welcome and Introduction

9:00 a.m. – Sessions begin

10:30 a.m. – Networking Break

12:15 p.m. – Lunch on your own

1:30 – 5:30 p.m. – Sessions continue


WHERE:            Baruch College
55 Lexington Avenue at 24th Street

New York, NY 10010
Room 14-220



About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 18,000 students, who represent 164 countries and speak more than 129 languages. Ranked among the top 15% of U.S. colleges and the No. 4 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world.  For more about Baruch College, go to



Suzanne Bronski, (646) 660-6093,

Mercedes Sanchez, (646) 660-6112,