The Buzz at Brooklyn College

February 16, 2010 | Brooklyn College, Newsmakers

Recently installed Brooklyn College President Dr. Karen L. Gould is preparing to launch a five-year strategic plan this fall that will create new schools of business, sciences and art while building on the Flatbush institution’s “wonderful tradition of excellence and affordability,” she says. A new branding campaign for the 80-year-old college, using old and new technologies to promote school, faculty and student accomplishments, is part of the mix. Dr. Gould, Brooklyn’s ninth, and first woman, president, said, “It’s a very important time for us to be looking at the image we want to project in all our communications …. but we also need to determine where we’re heading and how best to communicate those new directions.” The former California State University, Long Beach provost and senior vice president for academic affairs, who took over at Brooklyn in August, discussed key initiatives and the challenge of running a large public institution during an economic crisis.
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