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Ken Auletta on the Content Conundrum

November 24, 2010 | CUNY Graduate School of Journalism, CUNY Lecture Series

Newspapers and Google want the same thing: making good content available to as many people as they can, says Ken Auletta, author of “Googled: The End of the World As We know It.” But neither one has figured out who will cover the cost to make it happen. “Google wants to get professional content without paying for it, and professional content people want to put their professional content up and get paid for it — and that will result in more negotiations.” Auletta, a media columnist for The New Yorker magazine since 1992, and Jessica Vascellaro of the Wall Street Journal’s Media & Marketing Bureau, discussed the rise of technology companies and the shrinking of the newspaper industry, at an event sponsored by the New York Press Club at CUNY Graduate School of Journalism.
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