October 18, 2011 | City College, CUNY Lecture Series
Hip-hop is part of the cultural mainstream now, but when it came on the scene 40 years ago, it was anything but. “There are a lot of myths about hip-hop and one of the most prevalent ones is that it was hijacked by corporate interests … but it didn’t go down that way,” says Dan Charnas, author of The Big Payback: The History of the Business of Hip-Hop. At City College’s Center for Worker Education Lecture Series, Charnas, in his talk, “Reading Hip-Hop: Off the Records, In the Books,” chronicles the evolution of rap music from its South Bronx infancy to a multibillion-dollar global business.
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