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Real Mad Men Could ‘Think Small’

March 28, 2012 | CUNY Lecture Series, Graduate Center

Before advertising’s creative revolution in the late 1950s and 60s, the TV commercial landscape was filled with dull, repetitive images — like dancing cigarettes — lacking wit and originality. “People were bored and sick of the jingles,” says Andrew Cracknell, author of The Real Mad Men: The Remarkable True Story of Madison Avenue’s Golden Age. “After the revolution they began to treat consumers with intelligence and give them something with substance,” referring to work by agencies such as Doyle Dane Berbach, who created the groundbreaking “Think Small” campaign for Volkswagon in 1959. At a Graduate Center event, Cracknell was joined by Barbara Lippert, former advertising critic for Adweek, and Amil Gargano, advertising executive and a founder of the agency, Ally & Gargano, to discuss how these real life “Mad” men and women inspired others in the industry.

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